We started two years ago so it’s not something that we’ve done in a rush. He continued: “We have experimented with for quite some time. It is more that we’re now flexing our muscles and adding that third part, too.” We’re now adding the third part of the stool here as well, but I don’t think you should read into that, that growth has peaked. Two, we can launch in new markets and three, we can raise prices.”Įk added: “We’re trying to optimize for growth and there’s three ways to grow. But this is the time maybe where you’re seeing it’s actually becoming a real part of the strategy.”Įk told investors on the company’s Q4 2020 analyst that “there are three legs to the stool” of how Spotify can achieve growth and explained: “One, we can improve our product proposition.
“We have experimented with for quite some time.
In SPOT’s Q4 investor update, the company reported that it raised the price of the Family Plan in seven markets in October 2020, including Australia, Belgium, Switzerland, Bolivia, Peru, Ecuador, and Colombia (alongside Duo in Colombia).Įarly results of the increases are positive, says SPOT, having seen “no meaningful impacts to churn or customer intake in these markets. In Norway in July 2018, SPOT ‘tested’ 10% price increases for its standard Premium, student and Family Plans and they have remained 10% higher ever since.
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